PPC Ad Management Victoria

Google Ads paid campaigns are one of the most effective ways to ensure your site is performing its best, and are completely customizable. 

Google Ads PPC management services and strategies include:

• Analytics tracking tag set up on your site to track campaign success.
• Conversion tracking.
• Complete ad creation and strategizing.
• Copy and content writing for Google Ads.
• Google Display Ad design. 
• Audience definition with custom placements for Display Ads.
• Keyword research - target keywords, and negative keywords.
• Ad Groups research and definition. 
• Monthly monitoring, reporting, optimization and management to ensure success.

With multiple options to choose from, Google Ads are an incredibly effective way to monitor and track your company's ROI on your chosen conversions - be they on-site sales, lead capture forms, newsletter signups and more. Put a dollar value on your company conversions, get to know your target audience and how to best market to them - all with PPC Google Ads!

Social Media PPC Ad Services

Have you ever Googled a product, closed the page, and then opened Facebook or Instagram and seen an ad for that product? I put those there. To put it simply.

Social media PPC ads are effective for ecommerce, retail, real estate, local company services, and any other type of business you can imagine. In a world that has become saturated by social media advertisement, digital marketers take advantage of in-market audiences, lookalike audiences, custom audiences, and other back-end social media metrics to target those ads specifically to generate sales and leads. 

Facebook/Instagram PPC ad management and strategy services include:

• Image creation. Images are created with your target audience in mind, including compelling creative and copy that is targeted to their demographic.
• Content writing and copy.
• Analytics tracking tag installation on your site, in tandem with UTM tracking parameters set on the ads to measure success.
• Custom audience definition according to age, gender, location, and Inclusions/Exclusions to ensure the ad is relevant to their interests.
• Ad management and monitoring to ensure ad fatigue doesn't occur, and that the ad copy remains fresh and relevant.

Social media advertising is highly successful and success tracking is easily measurable through visual creative and engaging ad copy.

PPC Ads ​Tracking, Monitoring and Reporting

I will provide monthly reports generated via your social media back-end analytics to provide you with the success of your PPC ads through either Google Ads or social media PPC advertising. You'll be able to see your CPC, CTR, engagement quality and ranking, as well as impressions, clicks, where your ad was shown, and important details about your audience.

Reports are provided monthly and gone through together to explain and measure all metrics to track the success of our marketing strategies.