Today, SEO strategies are essential in generating traffic on a website. Note that SEO (Search Engine Optimization) generates 51% of website traffic. Therefore, it's extremely important to stay on top of your website's SEO.
SEO is constantly evolving. Indeed, Google is constantly evolving its algorithms to improve the user experience of Internet users.
In this article, I have compiled the most popular SEO strategies best practices. These are the areas on which you absolutely must work to progress in SEO in the coming months.
Best SEO Strategies
Create Original Content
First of all, if you want to appear in the first search results, creating unique content is essential! Never ever copy / paste or paraphrase existing content. Not only is this content already ranking, but your site will be penalized for stealing content. Be creative and above all inventive when writing your content - this goes for website copywriting, and inbound blogging strategies.
Consider Intent When Creating Content For SEO
Your website and your blog posts should involve a solution to a potential lead's pain point. Consider the intent of their phrase search. What is it they're looking for when they land on your website? Write with intent. The biggest part of creating an effective inbound marketing strategy is search intent - this starts with an intensive keyword research and analysis.
Custom Tailor Your Content To Your Audience
Who are you writing for? Do you know the demographics, genders, and age ranges of your audience? You should - this information is all in Google Analytics. This way we can build and determine an audience, and you can create content geared towards their demographic, which they're more likely to relate to, and ultimately convert from.
Properly Organize Your On-Page SEO Formatting
There are also certain rules to follow for good web writing. And yes, we do not read the same on a screen as on a book. You should know that the rate of memorization of a reader depends on the number of words in a sentence. It is therefore preferable to favor clear, readable, diagonal reading by using subtitles, bold, and key points. It's important to include at least 350 words per page to be deemed valuable and relevant information by Google.
We break up blog posts with both images, and a header hierarchy. When used properly, your H1s/H2s/H3s not only serve to include keywords and search terms, but create a reading experience that's easier on the eyes with consistent breakpoints in the content.
Finally, all of your images must be renamed in a keyword-friendly format, the alternative text must be completed and the weight of the image must be optimized for the web so as not to slow browsing (Typically a PNG format).
Optimize Your Page Title and Meta Description
This is what the user will see when they type their request on Google. These elements must have the optimal length (neither too short nor too long). But above all, they must encourage the click, the action of the user! For that, it is advised to use clear and impacting keywords that summarize the contents which one will find once one clicks on the link.
Again, the search intent of your target keywords and your overall SEO strategy are imperative here to drive the best organic content.
Why Should You Use An SEO Strategy?
When it comes to driving traffic to your website, you can use a short term strategy such as pay-per-click advertising on Google or social media. This is a great way to catch traffic and gives the advantage of creating remarketing campaigns and should not be discredited.
SEO drives traffic that has specifically come searching for your content with a purpose. A long term inbound marketing strategy that incorporates SEO will continue to draw traffic to your website over a longer period of time and continues to work. Search engine optimization is a marathon, ads are a race. It's to be noted that these strategies can and do work well in tandem, for different purposes.
Looking For SEO In Victoria BC?
Let's put together a fully optimized inbound marketing strategy for your company, with a focus on your website's search engine optimization. I provide a complimentary site audit to assess your current SEO, and put together an effective SEO strategy that's custom tailored to your industry, to your business, and to your budget. Fill out the form below, and I'll be happy to create a custom SEO strategy for you!
Digital marketing strategist in Victoria, BC. Lover of words, data, results, anything geeky and interesting. Ocean enthusiast, artist, and sunset-chaser in my spare time.